How to create a great brand name | Jonathan Bell

How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Jonathan Bell.
Filmed at TEDUniversity in 2016.

47 Comments

  1. Kenny Lee Jackson on September 26, 2022 at 7:10 am

    The world’s largest river is the Nile!!!



  2. Indo Western on September 26, 2022 at 7:10 am

    Would anyone suggest a name for a channel and blog that’s about learning audio/visual, storytelling, and cameras? I’m a videographer and I want to start a business.



  3. Gotara: Global career network for women in STEM on September 26, 2022 at 7:12 am


  4. hamza hamza on September 26, 2022 at 7:15 am

    qw



  5. ishaaq mohamed on September 26, 2022 at 7:16 am

    Marmam 🖤



  6. Travis Greene on September 26, 2022 at 7:18 am

    Almost zero help honestly



  7. marcel mcv on September 26, 2022 at 7:19 am

    Isn’t Pinterest an example of a composite name?



  8. kamikaze khan on September 26, 2022 at 7:19 am

    He a little scared up there I can hear it



  9. PodHead PodClips on September 26, 2022 at 7:20 am

    He stopped at step 1



  10. Luuk Schopenhouer on September 26, 2022 at 7:20 am

    Here due to Virgil Abloh’s site.



  11. Jaz G. on September 26, 2022 at 7:21 am

    Product is everything so who woulr say that beste smartphone has a apple logo comon



  12. Parallax on September 26, 2022 at 7:22 am

    While we are not consciously aware of the real hidden meanings behind names and logos our subconscious minds do pick up on these, Google means go ogle or go stare, the Nike swoosh implies speed and distance by going from a point in the distance to a larger shape close up, it also symbolises a leg / foot running with a fat cushioned shoe, the Go Pro is 3 bars full suggesting you don’t need to be a total pro to use their gadgets and Apple has a bite taken from the apple, suggesting Adam and Eve, the bite suggests that people who use apple products are rebels who don’t listen to authority.



  13. Rehmat Kaur on September 26, 2022 at 7:24 am

    Quick
    I
    I



  14. Age of Reason on September 26, 2022 at 7:24 am

    This entire speech was ripped from Eben Pagan several years earlier. Straight up plagiarism. Ted is such a joke.



  15. Explimp Life Skills Urdu on September 26, 2022 at 7:25 am

    SDPU and NNIB Models | Solve any Problem with these two Models | 21st Century’s discoveries.
    https://youtu.be/5JziF7lavIY



  16. Winnie Damian on September 26, 2022 at 7:26 am

    Success depends on the actions or steps you take to achieve it. Show me a man without investment and I’ll tell you how long it takes to go bankrupt. Investing creates a safe haven for the future. With the right investment choice that has at least a 2% minimum risk and with the advice of an expert, profits and interest are 100% guaranteed.



  17. Carvil Graphics on September 26, 2022 at 7:28 am

    I bet kräpp sells well though hahahaha



  18. Ryan Mollaun on September 26, 2022 at 7:30 am

    Zero help



  19. Anthony Walker on September 26, 2022 at 7:32 am

    Best brand is “the cheapest and best”



  20. ПАЛЫЧDRIVE on September 26, 2022 at 7:34 am

    And how to keep the name I invented? They don’t have copyrights.



  21. Jamie Whiffen on September 26, 2022 at 7:37 am

    Thank you VIRGIL! 🕊



  22. Rodrigo Mirra on September 26, 2022 at 7:37 am

    Finally a decent talk about naming



  23. Moritz K on September 26, 2022 at 7:39 am

    Virgil sent me



  24. DAN LI on September 26, 2022 at 7:42 am

    Hulu in Chinese is kind of common vegetables, it is a homophonic for “fortune prosperity “ so the shape of this plant is commonly used in traditional Chinese art.



  25. walter trejo on September 26, 2022 at 7:44 am

    We have toilet paper with the name "Who Gives a Crap"



  26. StoneColdStoners LLC on September 26, 2022 at 7:46 am

    :14 ???



  27. Lawal Sheriff on September 26, 2022 at 7:46 am

    RIP Virgil



  28. Kevin Morice on September 26, 2022 at 7:47 am

    There are 7 types of Company Names: then lists 7 where 3 of them are just duplicates!



  29. Excursion Comics on September 26, 2022 at 7:48 am

    For those who never heard and for those who wanna share it.

    HERE IS THE MILLION-DOLLAR QUESTION: Will you go to Heaven when you die? Here’s a quick test: Have you ever lied, stolen, or used God’s name in vain? Jesus said, “Whoever looks at a woman to lust for her has already committed adultery with her in his heart.” If you have done these things, God sees you as a lying, thieving, blasphemous, adulterer at heart, and the Bible warns that one day God will punish you in a terrible place called Hell. But God is not willing that any should perish. Sinners broke God’s Law and Jesus paid their fine. This means that God can legally dismiss their case: “For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life.” Then Jesus rose from the dead, defeating death. Today, repent and trust Jesus, and God will give you eternal life as a free gift. Then read the Bible daily and obey it. God will never fail you



  30. Green Bongos on September 26, 2022 at 7:49 am

    Where does my business name go? Green Bongos LLC



  31. Captian sprit on September 26, 2022 at 7:50 am

    love this vid gives you everything you need to know and more it goes above and beyond the title 🙂



  32. Oscar on September 26, 2022 at 7:50 am

    free game 🙂



  33. Afnan Aldarwish on September 26, 2022 at 7:50 am

    Wow



  34. naat family on September 26, 2022 at 7:52 am


  35. And Crafter on September 26, 2022 at 7:57 am

    ah yes Coca-C̸͉̣͓͕͊ồ̷̱̭͇̞̀l̵͈̮̦̝͑̉͘̚a̴͉̱̣̣̗̦͛̊̋̏̎



  36. Daniel Reacts on September 26, 2022 at 7:59 am

    HOW ABOUT NAME ( F R E S H ) International



  37. Ashokan V on September 26, 2022 at 8:00 am

    Please l want new brand name



  38. Freak Family Playing Games on September 26, 2022 at 8:00 am

    happy that there is a ted video about this



  39. Aslan Ibrahimov on September 26, 2022 at 8:01 am

    waist of time video. Yes, buddy I know about what you told me with simple google search. Tell me how



  40. Nafel Bood on September 26, 2022 at 8:01 am

    .. there is no great logo .. only logo how it shoud be .. and the beginnig is when we STOP LYING .



  41. Trecia Johnson on September 26, 2022 at 8:02 am

    Finding the name is easy, checking to see if the name is available is the difficult part



  42. CAK Nelson on September 26, 2022 at 8:02 am

    This is so dumb. These companies are just names before they even anything big so to keep saying that there’s something amazing after they’re the biggest brands in the world isn’t really fair to startups



  43. Daniel Wong on September 26, 2022 at 8:02 am

    Thanks Virgil



  44. Veer Manghnani on September 26, 2022 at 8:05 am

    Thank you Virgil



  45. Keith Morse on September 26, 2022 at 8:05 am

    I don’t get how this comes up in new no name company….. Down with a establishment anybody



  46. Enderman on September 26, 2022 at 8:06 am

    Man he is roasting sweden hard



  47. Cathy Callahan on September 26, 2022 at 8:06 am

    love the learning. Follow us also for free tips and strategy how to scale your business.