Norwest Venture Partners GP on Health and Wellness in the Consumer Space

Norwest Venture Partners GP on Health and Wellness in the Consumer Space

As a General Partner at Norwest Venture Partners, Sonya Brown focuses her efforts in the consumer space, primarily in health and wellness. She explains Norwest’s ability to marry their e-commerce and brand experience to “provide expertise on the board level” and their process for elevating brands, such as PCA Skin, to be accessible for the general public. Sonya also provides insight on the role that Amazon plays in the consumer marketplace and how new brands can leverage themselves there before moving to other channels.