Principles of Marketing – Chapter 8: Products, Services, & Brands I Philip Kotler

Principles of Marketing – Chapter 8: Products, Services, & Brands I Philip Kotler

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Principles of Marketing – Chapter 8: Products, Services, & Brands by Philip Kotler & Amstrong.

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Welcome to new series of Principle of Marketing by Philip Kotler & Amstrong, your one-stop-shop for all things based around marketing plans, marketing strategies, and the community.

In this video, you will discover the latest marketing tactics and strategies to improve your marketing strategy in 2022 and beyond.

In chapter 8, I’m going to define product and describe the major classifications of products and services.

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