Superfoods – is healthy eating just hype? | DW Documentary

Superfoods – is healthy eating just hype? | DW Documentary

Are superfoods all that they’re cracked up to be? There’s plenty of worldwide hype about eating chia seeds, goji berries and quinoa – but what benefits do they really bring?

This documentary looks at what superfoods do for people and more. How is the healthy eating boom influencing agriculture and business? There are more and more restaurants serving superfoods in Germany. Florian Klar of Bochum opened the first superfood bistro in the Ruhr region about a year ago. He buys in all types of food, using local suppliers when he can, but he also uses exotic superfoods in his meals.

Quinoa, goji berries and chia seeds can now all be found in supermarkets as well. The food industry has discovered selling these products is lucrative and changed its product selection accordingly. Superfoods are simply that a foodstuff contains a high amount of nutrients. “Every country has its own superfood,” says nutritionist Matthias Riedl. Blueberries, flax seed, blackcurrants, and kale are all superfoods native to Germany.

The film also takes viewers to Bolivia, a key quinoa exporter, to see how the hype has influenced farming there. Exports of the so-called “Inca corn” quadrupled between 2007 and 2013. The rising price of quinoa on global markets has led Andean farmers to increase the size of their fields. Yet after just two straight years of quinoa harvests, the soil is already exhausted and barren.


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  1. Kate on April 5, 2023 at 10:26 am


  2. TreasureFreak on April 5, 2023 at 10:27 am

    The problem with 90% of superfoods for me is that they absolute DESTROY my digestive system. Quinoa, chia seeds, goji berries, lentils, beans, chickpeas, kale – I honestly don’t understand how people eat bowls of this stuff. These "superfoods" just end up giving me super diarrhea!!!! Sweet potatoes and brown rice work well for me though.

  3. aroundandround on April 5, 2023 at 10:27 am

    The health foodies might be shocked to know that pasta is higher in protein than quinoa.

  4. Amrit Adhikari on April 5, 2023 at 10:27 am

    You’ll be eating healthier than 99.999% of poeple right now, following these four points.

    1. Eat whole foods
    2. Stay away from processed sugar.
    3. Stay away from processed flour
    4. Focus on fiber intake.

  5. Sashi Dharan on April 5, 2023 at 10:29 am

    Seasonal fruits are good enough wherever you are… That’s healthy, good and cheap… These superfoods are hype and Marketing…😂 Look at the tribal people eating only fish fruits and nuts… They’re healthy 😅

  6. Julianos on April 5, 2023 at 10:29 am

    Soda is is the BEST item to cut out. It has no redeeming qualities. It makes you more thirsty, and completely defeats the purpose of drinking anything. I’ve been hiking before and ran out of water and those around offered me to drink “energy drinks” and even cola… I went without and preferred my body get nothing than get that. Think of thirst as your body needing an oil change. If you give it nasty used black oil your car will suffer for it. Put pure clean liquids in your body. Water or herbal tea for example. Most juices are not natural and should be treated just like soda. Cow milk is for baby cows. Not humans. It’s so odd we drink the milk of other species. Anyway ,you wouldn’t drink a handful of sugar mixed with chemicals would you? Then definitely don’t drink soda! Even if you aren’t eating healthy, in the very least giving your body the water it needs, would be be a massive stress off your whole system. And as hard as it can be(trust me I know) to cut out alcohol, it also has NO redeeming qualities.

  7. KC on April 5, 2023 at 10:30 am

    It’s crazy how close minded many consumers are about their food. For example, my mom has a permaculture farm in Florida and grows a lot of edible greens. Typical varieties of spinach can’t handle the heat so she grows Asian varieties that taste the same but have a different leaf shape. She had a tough time selling them at the farmers markets because people wanted regular spinach like they buy at the supermarket. It’s really sad.

  8. Helena McGinty on April 5, 2023 at 10:31 am

    So rich westerners now eat what were staples from poor countries. This had pushed up the price in their native countries do the poor cannot afford to eat.

  9. Karina Van Damme on April 5, 2023 at 10:31 am

    If a person wants to eat superfoods…great…but, they should grow it in their own backyards.
    Organic food is good for us but what js not so good is destroying water resources in far away places in order to grow these
    superfoods for wealthy countries.

  10. Michael Robles on April 5, 2023 at 10:32 am

    Lol just eat natural foods with fiber. Yall are insane

  11. Purab Raut on April 5, 2023 at 10:33 am

    ”Exotic" food weekly <<< Balanced diet everyday. Contest me!😃
    Instead of just adding trendy & newer so-called healthy items, take some time and research on whether the claims are true or is there already some local alternative available for it.
    Doing so won’t just be cost-effective but also good for your country’s farmers and Mother Earth
    Be an informed consumer!! 😉

  12. Vagolyk on April 5, 2023 at 10:34 am

    A huge variety of food items aren’t necessarily better for you. There are people somewhere near the Caucasus mountain, who eat predominantly peach, who are perfectly healthy, and there is tjhe example of some island people, in oceania if I recall correctly, who did not consume meat and got severly sick from pork. Just like medicine, food is only effective if it supports your bodily needs. In the case of nutriition it is suspected to have to be compatible with your gut microbiome.

  13. Lovey~Hobby on April 5, 2023 at 10:34 am

    Stop eat junk food and start eat fresh food. Nutrition have to taught in every schools from elementary

  14. Diana Gabriela Valdés Pérez on April 5, 2023 at 10:35 am

    The consumer countries pay very little money to the producers, compared to how much they charge for the products to the customers at the supermarkets. Always the same story. These people are still poor.

  15. Darius Han on April 5, 2023 at 10:37 am

    I was infected with Chlamydia Infection causing me reoccurring symptoms so I used #DRMADIDA herbal medicine from YouTube and all symptoms stopped after using the medicine, now I am cured completely without anymore symptoms…

  16. Juan Luna on April 5, 2023 at 10:38 am

    Superfoods, the new way to spike insulin levels…

  17. jean jaures on April 5, 2023 at 10:38 am

    there is healthy food in every continent!!! globalisation and marketing has created all those problems…..and if you think a little more the only reason behind every problem is money!!!!

  18. Mystic Sam on April 5, 2023 at 10:46 am

    Health experts advise to eat 5 types of fruits and vegetables. They forgot to say that your fruits and vegetables contain cancerous pesticides that will give you cancer, endocrine and central nervous systems diseases.

  19. Brandon on April 5, 2023 at 10:46 am

    Fun fact. 70% of the US diet is composed of super processed foods, & 42% of US Adults are obese. 20% of US children are obese. Just look at their school lunches, & wonder why they’re always begging for candy or pizza

  20. MissTroy on April 5, 2023 at 10:47 am

    Garlic onions carrots celery broccoli are healthy not goji chia quinoa blah blah

  21. neothaka on April 5, 2023 at 10:49 am

    The fact that local foods have "an image problem" and are in dire need of better marketing, indicates we’ve strayed far away from conscious consumption. Misleading marketing and trends are a root cause of this absurd idea that only food grown across the world is healthy, or somehow has supernatural benefits local food doesn’t. It’s about what selection you have available. If the only alternative is sugar-spiked food, then yes, the appeal of "superfoods" is extra-enticing.

  22. Wilson Law on April 5, 2023 at 10:49 am

    Just unfounded hype.

  23. sld1776 on April 5, 2023 at 10:50 am

    Quinoa farmers sell the crop and buy chicken legs for their families. lol

  24. Schrödinger's Cat Playing With A Tesseract. on April 5, 2023 at 10:51 am

    Considering alot of them use labour and resource intensive processes, we are exploiting alot of people to get it. It’s the new coffee and cacao crop of this century.

    Also overhyped by "health and fitness" industries.

  25. Pankaj Gusain on April 5, 2023 at 10:51 am

    its better than eating junk

  26. Helena McGinty on April 5, 2023 at 10:53 am

    I cant watch any more. Its too depressing. There are no super foods. Just food.
    The poor are being made poorer just to feed the faces of the rich. The poor in the western countries cant afford this stuff either.

  27. R on April 5, 2023 at 10:54 am

    what not to eat is more important. stop eating sugar and processed foods. Eat whatever fruits, meats and vegetables you like.

  28. Tristanto Pambudi on April 5, 2023 at 10:54 am

    Carbon footprint print, climate change and cartels kills. Super food should be the one produced in your local farm.

  29. sealie15 on April 5, 2023 at 10:57 am

    So the news IS lying saying places like Ukraine & the Netherlands are number 1 and 2 in feeding the world 🙄
    Like in America ALL your food in the supermarkets – REAL FOOD – IS from the indigenous people of this “Black” planet 🌝

    I STILL don’t understand WHAT is a superfood 🙄

  30. Tao DeChing on April 5, 2023 at 11:00 am

    I use to drink alkaline water because I thought it was healthier, but then realized my grandmother is 104 and never needed that bullshit, lol, so I stopped drinking it.

  31. ashong salonga on April 5, 2023 at 11:02 am

    Is processed food just hype?

  32. Sergio Pedro on April 5, 2023 at 11:04 am

    Bid con to me if you ask

  33. Tyler on April 5, 2023 at 11:05 am

    fresh fruit grown in good earth and picked ripe is the real superfood

  34. android sick on April 5, 2023 at 11:06 am

    Russia Federation likes this doc

  35. Veronica Juarez on April 5, 2023 at 11:07 am

    I love these beautiful Farmers! Ugh this story though.

  36. Vinay kumar on April 5, 2023 at 11:07 am

    If our digetsive system is unhelathy then evrything is unhealthy to eat, Every one needs healthy digetsion, and we should aware about what to consume and what to avoid, For best consulatation and Ayurvedic Cure Meet Dr. Vikram Chauhan

  37. meat money milk monogamy equal madness on April 5, 2023 at 11:08 am

    And the meat industry? Animal factory farms. Meat itself. Sugar gets such a bad rap but how about fat, animal products, animal fat. Come DW, make a fair comparison!

  38. Pierre on April 5, 2023 at 11:11 am

    People dont have to follow super food trends. Just eat a lot of diversity of food and exercise.

  39. Augusta Parra on April 5, 2023 at 11:12 am

    DW well done. South America buys cars and machinery from Germany. Chips make the trip anyways. Look for labels such as Organic, Fair Trade to improve your purchase. 🤩

  40. paul productions on April 5, 2023 at 11:14 am

    It’s hype, buy most of your affordable local products, you support your local farmers and industry.

  41. Xion D on April 5, 2023 at 11:15 am

    Yes, super foods are great however the term "superfood" is a marketing ploy. It should just be healthy food but that’s not marketable.

  42. Ha Thu Phuong on April 5, 2023 at 11:17 am

    I live in Vietnam, in the right season, avocadoes cost us only 20.000d/kg, which is less than 1 dollar

  43. JTSunrise on April 5, 2023 at 11:19 am

    Food is my medicine- medicine my food, Hypocrites

  44. Abdurrohman Sholeh on April 5, 2023 at 11:21 am

    Eat local products.

  45. J on April 5, 2023 at 11:21 am

    Pulses, whole grains, nuts, seeds and Quinoa are high in Phytates. Phytates bind with minerals in the body decreasing their absorption, minerals like iron, zinc, magnesium and calcium.

  46. MissTroy on April 5, 2023 at 11:22 am

    Superfoods are a hype

  47. Black Corp on April 5, 2023 at 11:22 am

    Brawndo…it has what plants crave

  48. aroundandround on April 5, 2023 at 11:23 am

    As a nutrition-conscious person, I use low-fat oil in all my cooking.

  49. Jesper Lassesen on April 5, 2023 at 11:24 am

    All foods are "super foods"… As long as they’re not genetically altered, or processed to the extreme…

  50. N Health Lifestyle on April 5, 2023 at 11:25 am

    Awesome info… much needed